My favorite bleach ever
"This kit gives me the best results that I could ever ask for when bleaching my hair at home. The formula is perfect and I always get compliments. Will be a forever customer. 👏 I’m retouch every 4-6 weeks."
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Achieve bold, head-turning looks with this all-in-one Maximum Strength Bleach Kit, designed for safe and effective DIY hair lightening. Perfect for even dark or resistant hair, this kit features a powerful formula infused with revitalizing Plex Serum to protect and condition your strands during bleaching.






Overall rating: 4.548387 / 5 from 31 reviews.
Review topics: ["results","hair","bleach","lift","kit","tones"].
"This kit gives me the best results that I could ever ask for when bleaching my hair at home. The formula is perfect and I always get compliments. Will be a forever customer. 👏 I’m retouch every 4-6 weeks."
"If I could give zero stars I would. I had very healthy hair until I used this on half of my head and I didn’t even leave it on for twenty minutes and it completely fried my hair . It literally all fell out in clumps. Now I’m basically bald on one side of my head and it left chemical burns on my neck and scalp. I do not recommend this item at all."
"It made my hair blonde works great."
"I love Kiss products and couldn't believe how I was able to go to black to shades lighter. It was very true to the color chart and came out that way. I had red tones so used a Revlon medium ash and it took the red tones out completely. I want to wait a few weeks and try again for the box color. I think with the color now I can achieve it. It is a wonderful product yet very strong for sensitive scalp. Other than that, it works!!"
"Absolute perfection! I was hesitant to bleach my hair myself as I've always gone to a salon, but I gave it a try and so glad I did! It was easy to use and worked like a charm! I'll use it every time now - it's great!"
"I have been lifting my hair for years and this product by far works the best! Highly recommend!"
"My naturally black hair holds a lot of heat, so I decided to go blonde a few months ago. I'd tried numerous products, but I couldn't achieve the highlighted blonde look I wanted with any of them. I bought this on a whim from another website and am delighted to finally get the perfect light-reflecting blonde I want for both health and aesthetic purposes. It's been amazing to have a cool head during 90+ degree hot days the past couple of weeks. I was one step away from shaving my head until I used this product (and no, I'm not attractive enough to pull that off)! Alas I subscribe by no pain, no gain when it comes to going from black hair to blonde. It stung while I had it in, but I have sensitive skin. To ensure I'd get light blonde highlights, I left it in for a full 60 minutes. Not only did my black hair regrowth get dyed, but my sunburned scalp is now my normal skin color. I did have some tangles and damage immediately afterwards, but between my rice water shampoo & conditioner, purple conditioner, and hair serum, my hair feels back to normal 3 days later. Tbd long-term damage, but so far so good. I also have not experienced any additional hair fallout than normal. I'm hoping only to have to do root touch-ups every few weeks to minimize breakage/follicle damage, but this product is making me seriously consider being a blonde for life."
"I have done my own hair at home for YEARS! I've used so many other kits that didn't lift half as quickly and completely fried my hair. I've done two courses of one box to lift dark purple of this product and it's nearly completely platinum blonde! I made sure to not over process and follow the directions carefully. No way I'll use a different kit again! Thank you."
"I absolutely love this bleach/lift kit. It's easy to use and apply. You dobhave to check you don't over process, but lifts all shades of hair I've tried it on so far."
"Dislike!!!!! It fried my hair damaged my ends and fried them off had to cut my hair!!!!! Worse bleach dye in a box ever created and my hair is still falling out!!!!! To embarrassed to post any pictures my hair is ruined!!!!!"